About New Eagle

about new eagle values seal image



Founded in 2008 by husband-and-wife duo Rich and Mickey Swortzel, New Eagle traces its roots to New Eagle Software, the developer of RapidHawk, MotoHawk®’s forerunner.

The small startup founded in 2008 has grown and evolved over the years, now serving a global customer base and thriving business.


Today, New Eagle works alongside its customers to help them take their ideas from concept, to prototype, to production.

Using the MotoHawk® and Raptor® model-based development tools, New Eagle creates custom embedded software that’s integrated onto proven hardware.  This allows customers to take their product to market quickly, which saves them time and money on the front end.

Here at New Eagle, we’re with our customers every step of the way.  First, we create a system that works for your specific application. Next, we integrating that system into a prototype. Finally, we supply the hard and software materials needed to produce.  We’re as much invested in a project’s success as our customers are!

Flexible & Experienced

The mechatronic applications we develop—autonomous, vehicle control, alternative fuel engine control, hydraulics, and electric and hybrid systems—are used in a variety of industries (on-highway vehicles, work trucks, construction, mining, rail, marine, material handling, and power power generation to name a few). We’re as experienced as we are flexible.


New Eagle is founded on the values of excellence, teamwork, integrity, charity, and passion.  This has created a unique company culture—one focused on improving our world through innovative solutions to the difficult problems facing our world today.


We’re located in a new office space in Ann Arbor, Michigan.

In 2016, Ann Arbor was voted the fourth best city to live in, seventh best city for women in the workforce and one of the top happiest places to work.

In 2015, it was ranked one of the top cities for tech grads, millennials, and places to live.

Since 2014, Ann Arbor has been listed as the #1 most educated city.

Teeming with fresh talent and opportunity, Ann Arbor is a wonderful place to work and live.  Home to a renowned university, thriving tech community, and a cultural hub for the fine arts, this city’s character is unmatched. We’re proud to be a part of it.  Interested in joining us?  Explore our open positions and see if a career here is right for you.


New Eagle Consulting, LLC is now WBENC Certified!WBENC certified seal

New Eagle is a 2015 Michigan 50 Companies to Watch Award Winner!
Michigan small business award



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